Raise a Money-Smart Kid: Lessons That Start at the Kitchen Table
Most parents spend a lot of time teaching their kids the basics of life. Brush your teeth. Say thank you. Eat your vegetables. And please… don’t leave your shopping cart...
Fueling Healthy Futures
Our mission? Simple: real food that creates real health for your family. Let’s make feeding kids easier, together. Read more to see how we went from scrappy little startup to 8000 stores to starting over.
COMING SOON
Meal2Grow
We've been busy improving our Meal2Grow Super Food Shakes to meet the requirements of all children's nutritional needs but especially those behind on the height and weight charts. With more vegetables, more vitamins, more taste, and less sugar. It's everything your kid needs to grow tall and strong.
We Let Our Certifications Speak for Themselves
Made in the USA
USDA Organic
Kosher
Vegan
“I absolutely love your product. I have little ones that will not eat anything healthy. She has been drinking your shake every morning since I found your product.
”
“Our Meal2Go Super Food Shake will be coming soon. With more protein, more vegetables, more natural vitamins derived from foods, and more taste.
”
“Is there any amount of 'Sugar' that's good for you? What the heck is Monk Fruit? I see it in everything. Check out our articles to stay current with nutrition trends.
”
Our Mission
Healthy Eating Made Simple
Our mission is to make healthy eating easy by providing real, whole food nutrition—especially veggies—to thrive. We’re dedicated to offering simple, science-backed solutions to help nourish everyone, even picky eaters!
Latest from the Blog
The 100-Step Family Habit: The Easiest Movement Win You’ll Actually Keep
Growing up, my parents didn't have to worry about kids being active. You just kicked 'em outside everyday. But that was a different time and place. Today the sedentary lifestyle...
Outdoor Independent Play Is a Nutrition Tool (and Most Parents Don’t Realize It)
Most parents don’t need another lecture about “getting the kids outside.” You already know it’s good. The problem is it lands on your life like one more job. And there's...
Environment-First Nutrition. What is It? And Why Does It Work?
Environment-First Nutrition: The Parenting Shift That’s Actually Working If feeding kids feels harder (and more expensive) than it used to, you’re not imagining it. Most parents already know what “healthy”...
Why We're Different
Sustainable and Traceable Foods
Every ingredient we use has a purpose. No fluff. And we know exactly where it came from, was grown, and was processed. And it's traceable.
Whole Foods
Whole foods are super foods. Embrace their power to create a lifestyle that feels great, naturally.
Healthy Choices Made Easier and Tastier
Committed to making it easier for parents to raise healthy, nutrition-knowledgeable kids with a focus on active, whole food lifestyles.
Join the Newsletter
Subscribe to the community newsletter for updates and resources!